About

Cali (pronounced Kay-Lee) is an Asian American director and creative director from the Bay Area. Her style has been described as ‘Effortlessly elegant, sophisticated and full of feels.’ She's an intuitive storyteller drawn to the beauty, humor, and raw humanity within every frame — the kind of filmmaker who makes you feel something.

Her work blends bold, cinematic visuals with grounded storytelling, often infused with themes of athleticism and adventure. Whether she’s longboard surfing, training in martial arts, riding her motorcycle, or bombing down a mountain pass on her road bike, Cali brings that same fearless energy into her creative process.

With over 12 years in the advertising space, Cali wears many hats — director, creative director, editor — and wears them well. She got her start cutting influential broadcast spots at Mekanism before moving into directing and creative direction full-time. Her campaigns have earned awards and nods from Vimeo Staff Picks, National Geographic, The Atlantic, PBS, Slate, and Popular Science, among others.

As a creative director, Cali leads with vision and versatility. She’s known for shaping campaigns from scratch, pitching and presenting to top-tier clients, and guiding teams through every step of the production journey — from that first idea to the final cut.

Currently based in Los Angeles and always chasing the next great story.

 CONTACT

calibondad@gmail.com
415. 613. 4248