About

Cali (pronounced Kay-Lee) is a director that likes to start with the people, working backward to fill the story with artful compositions, layered emotionality, and innovative editorial techniques. She loves using rich, bold imagery and inventive storytelling to bring excitement to a brand. As an Asian American with a mixed ethnic background, she has found great inspiration in celebrating diverse voices and perspectives, always looking to bring people together.

Natural beauty is another larger-than-life character, as her keen eye for epic landscapes are inescapable. Oftentimes, you'll find Cali immersed in nature – whether she's searching for waves on her longboard, on the open road with her motorcycle, or bombing down twisty hills with her road bike, she loves to live within the elements.

With over 10 years of experience in the advertising space, Cali brings both an agency and editorial background to the table. She cut her teeth as an editor on broadcast spots at Mekanism ad agency and then took the helm as director. She has directed award-winning campaigns for Amazon, Marvel, ESPN, Cox, Google, Nivea, HP, Apple, Vizio, Muscle Milk, and so on. Her work has been featured in Vimeo Staff Picks, National Geographic, The Atlantic, PBS, Slate, and Popular Science. Cali is currently based in Los Angeles.

 CONTACT

calibondad@gmail.com
415. 613. 4248